Privacy policy

PRIVACY POLICY

1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are delighted that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data includes all data with which you can be personally identified.

1.2 The party responsible for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Standard Habitat. The party responsible for data processing is the natural or legal person who decides alone or jointly with others about the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

2. DATA COLLECTION WHEN VISITING OUR WEBSITE

During the purely informative use of our website, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Used browser
• Used operating system
• Used IP address (if applicable, anonymized)

The processing is based on Art. 6(1)(f) GDPR, based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to check the server log files subsequently if there are specific indications of illegal use.

3. COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values.

Permanent cookies are automatically deleted after a certain period, which may vary depending on the cookie. If we also process personal data using cookies we have set, this is done either to fulfill the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

We may cooperate with advertising partners who help us make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the mentioned advertising partners, we will inform you individually and separately about the use of such cookies and the scope of the data collected.

Please note that you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser manages cookie settings differently. Information on how to change your cookie settings can be found in the help menu of your respective browser. You can find this information for the respective browsers under the following links:

• Internet Explorer: https://support.microsoft.com/nl-nl/help/17442/windows-internet-explorer-delete-manage-cookies
• Firefox: https://support.mozilla.org/nl/kb/cookies-toestaan-en-weigeren
• Chrome: https://support.google.com/chrome/answer/95647?hl=nl&hlrm=en
• Safari: https://support.apple.com/nl-nl/guide/safari/sfri11471/mac
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that the functionality of our website may be restricted if you reject cookies.

4. CONTACT

When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively to answer your inquiry or for contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact aims at the conclusion of a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after final processing of your inquiry, provided that the circumstances indicate that the matter in question has been finally clarified and there are no legal retention obligations to the contrary.

5. DATA PROTECTION WHEN OPENING A CUSTOMER ACCOUNT AND IN CONTRACT FULFILLMENT

In accordance with Art. 6(1)(b) GDPR, personal data is also collected and processed if you provide it to us for the fulfillment of a contract or when opening a customer account. The data that is collected can be seen from the respective input forms. The deletion of your customer account is possible at any time and can be done by sending a message to the responsible party's address mentioned above. We store and use the data you provide for the fulfillment of the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked for further use and deleted after the expiry of tax and commercial retention periods, unless you have expressly consented to the further use of your data or we reserve the right to use your data in a legally permissible manner, about which we will inform you accordingly.

6. USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter:

When you subscribe to our email newsletter, we regularly send you information about our offers. The only mandatory field for sending the newsletter is your email address. Other optional information is provided to address you personally. For sending the newsletter, we use the double-opt-in procedure. This means that we will only send you an email newsletter after you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation email in which you must click on a corresponding link to confirm that you want to receive newsletters in the future.

By activating the confirmation link, you give us permission to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address as well as the date and time of registration as recorded by your Internet service provider (ISP) to track any misuse of your email address at a later date. The data collected during newsletter registration will be used exclusively for our own advertising purposes within the scope of the newsletter. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by sending a message to the responsible person mentioned above. After unsubscribing, your email address will be immediately removed from our newsletter distribution list, unless you have expressly consented to the further use of your data or we reserve the right to use your data in a legally permissible manner, about which we will inform you accordingly.

6.2 Sending email newsletters to existing customers:

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, by email. This does not require separate consent from you. The data processing is carried out exclusively on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you have initially objected to the use of your email address for this purpose, no email will be sent from our side. You have the right to object to the use of your email address for the above-mentioned advertising purpose at any time with effect for the future by sending a message to the responsible party mentioned above. This will only incur transmission costs at the basic rate. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

9.2 Google+ -Plugins as Shariff Solution Our website uses so-called social plugins ("plugins") from the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To increase the protection of your data when visiting our website, these buttons are not embedded as plugins, but only as an HTML link on the page. This type of embedding ensures that when you call up a page of our website with such buttons, no connection is yet established to the servers of Google+. If you click the button, a new browser window opens, and the Google+ page is called up, where you can interact with the plugins there. Google LLC in the USA is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU. For the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights and setting options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram Plugin as Shariff Solution Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"). To increase the protection of your data when visiting our website, these buttons are not embedded as plugins, but only through an HTML link on the page. This type of embedding ensures that when you call up a page of our website with such buttons, no connection is yet established to the servers of Instagram. If you click the button, a new browser window opens, and the Instagram page is called up, where you can interact with the plugins there. Instagram LLC. in the USA is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU. For the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights and setting options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick"). DoubleClick utilizes cookies to display relevant ads to users, improve or prevent the duplication of campaign performance reports, and avoid showing users the same ads multiple times. Google logs, based on a cookie ID, which ads are displayed in which browser, preventing them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website under Art. 6 para. 1 lit. f GDPR. Additionally, DoubleClick can capture conversions through cookie IDs related to ad requests. For example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser to make a purchase. According to Google, DoubleClick cookies do not contain personal information.

Your browser automatically establishes a direct connection to Google's server due to the marketing tools used. We have no control over the scope and further processing of data collected by Google using this tool, and we inform you to the best of our knowledge. By embedding DoubleClick, Google receives information that you have visited the corresponding part of our website or clicked on an ad from us. If you are logged in to a Google service, Google can associate the visit with your account. Even if you are not registered with Google or not logged in, there is a possibility that the provider will obtain and store your IP address. If you object to participating in this tracking process, you can disable the conversion tracking cookie by adjusting your browser settings to block cookies from the domain www.googleadservices.com: https://www.google.de/settings/ads, and this setting will be deleted when you clear your cookies. Alternatively, you can obtain information about setting cookies and their settings through the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and decide individually on their acceptance or acceptance of cookies for specific cases or in general. If cookies are not accepted, the functionality of our website may be restricted. Google LLC, based in the USA, is certified under the EU-US Privacy Shield, ensuring compliance with the level of data protection applicable in the EU. For more information on DoubleClick by Google's privacy policy, visit: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking This website uses the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords' offer to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. We can determine, in relation to the data of the advertising campaigns, how successful the individual advertising measures are. We are pursuing the interest of showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot, therefore, be tracked through AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie in your Internet browser under User Settings. You will then not be included in the conversion tracking statistics. We use Google AdWords due to our legitimate interest in targeted advertising under Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European Data Protection Agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU. For more information about Google's privacy policy, visit: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through the appropriate setting of your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de Please note that certain features of this website may not be available or may be restricted if you have disabled the use of cookies.

11. WEB ANALYSIS SERVICES

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer, enabling an analysis of your website usage. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to and stored on a Google server in the USA. This website uses Google Analytics exclusively with the extension "_anonymizeIp()" to ensure anonymization of the IP address by shortening it, thereby excluding direct personal references. Your IP address is shortened by Google within the European Union member states or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR, based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by adjusting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, for browsers on mobile devices or if you wish to opt-out, please click on the following link to set an opt-out cookie, preventing future collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Google Analytics deaktivieren.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield, ensuring compliance with the level of data protection applicable in the EU. This website also uses Google Analytics for cross-device analysis of visitor flows conducted via a user ID. When you first access a page, a unique, permanent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personally identifiable information and does not transmit such information to Google. Data collection and storage via the user ID can be objected to at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, such as in another browser or on your mobile device. Deactivation can be carried out using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, for browsers on mobile devices or if you wish to opt-out, please click on the following link to set an opt-out cookie, preventing future collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Google Analytics deaktivieren. Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12. RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Method

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this can track user behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts. The collected data is anonymous and does not provide any conclusions about the identity of users. However, Facebook stores and processes the data, allowing a connection to the respective user profile and use of the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/).

You can enable Facebook and its partners to display ads on and off Facebook. For this purpose, a cookie may be stored on your computer. These processing operations are only carried out with the explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Consent to the use of the Facebook Pixel can only be given by users who are older than 13 years. If you are younger, please ask your legal guardians for permission. Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield, ensuring compliance with the level of data protection applicable in the EU. To disable the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or that already stored cookies are deleted. However, turning off all cookies can result in some functions on our website not being executed. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, allowing us to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising based on the pages you have visited, using a pseudonymous cookie ID. Processing is carried out based on our legitimate interest in the optimal marketing of our website under Art. 6 Para. 1 lit. f GDPR. Further data processing only takes place if you have given your consent to Google that your Internet and app browser history will be linked to your Google account and that information from your Google account will be used to personalize ads you view on the web. If you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target groups.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: [https://www.google.com/settings/ads

13. DATA SUBJECT RIGHTS

13.1 The applicable data protection law grants you comprehensive rights as a data subject (information and intervention rights) vis-à-vis the data controller with regard to the processing of your personal data. We inform you about these rights below:

• Right to Information according to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration, or the criteria for determining the storage duration, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about guarantees pursuant to Art. 46 GDPR in the event of data transfer to third countries.

• Right to Correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored by us.

• Right to Deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not apply, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest, or for the assertion, exercise, or defense of legal claims.

• Right to Restriction of Processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data contested by you is being verified, if you refuse the deletion of your data due to unlawful data processing and instead request the restriction of processing of your data, if you need your data to assert, exercise, or defend legal claims after we no longer need this data after achieving its purpose, or if you have objected for reasons of your special situation, as long as it is not yet certain whether our legitimate reasons prevail.

• Right to Information according to Art. 19 GDPR: If you have exercised your right to correction, deletion, or restriction of processing vis-à-vis the data controller, he/she is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

• Right to Data Portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, common, and machine-readable format or to request the transmission to another responsible person, insofar as this is technically feasible.

• Right to Withdraw Consent pursuant to Art. 7 para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the affected data immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

• Right to Complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your workplace, or the place of the alleged violation.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS BASED ON OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPELLING PROTECTIVE REASONS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14. DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is based on the respective statutory retention period (e.g., commercial and tax retention periods). After the expiration of the retention period, the corresponding data is routinely deleted, provided it is no longer required for contract fulfillment or initiation and/or there is no longer a legitimate interest on our part in further storage.